Hand lettering has blown up in the last several years and has earned widespread attention, even outside the design and typography community. Businesses rely on hand lettering more and more to bring a relatable personality to their brand. When you see the amazing hand lettering examples all over Instagram, it can be really intimidating -- I know it was for me! But with some focus and time, you can hone your skills and become a great hand letterer. Whether you’ve dabbled a little in lettering but haven’t practiced seriously, or are entirely new to the field, here are some important things to think about if you’re trying to get serious!
Lately I've been seeing a lot of hashtags like #whichpendidyouuse popping up on Instagram (many artists point out how frequently they're asked this question, which, despite its best intentions, tends to subtly imply that the pen is somehow responsible for the work being awesome). While it might be true that different techniques and styles can be more easily achieved with certain types of pens, it’s a myth that you need all kinds of pricey supplies to make great work - and if you don't know the proper ways to use expensive, specialized pens, they're going to do nothing for you. Those Instagrammers' great pieces weren't a result of their pen choice.
You can do an awful lot with a shopping list pencil you can grab for free at Ikea and some basic graph paper. I’ll be doing a post later on about my go-to tools, but if you have a sharpened pencil, a ruler, printer paper, and a felt-tip ink pen, Sharpie, or a plain old marker, there’s plenty for you to work on! There’s no need to break the bank to say you’re serious about improving your lettering.
It will be easier to practice individual letters before you work your way up to more complex tasks like drawing words, experimenting with how letters can connect (called ligatures) within or between words, or creating layouts of lengthy phrases. If you start with a lengthy quote or verse, you may quickly get frustrated at the complexity.
Master the basics first. It can be a little tedious, but working with individual letters will help you learn how to apply the same styles to different shapes and understand the negative space each shape needs for legibility.
I’ve been hand lettering seriously for nearly 3 years, and I still do this kind of practice frequently as a warm up. Think of it like a pianist practicing scales or a basketball player practicing free throws; it’s important to build a foundation and keep those skills sharp.
I can’t overstate the importance of understanding basic typography concepts. Learning how to distinguish between related styles and how the attributes of different styles can affect mood or readability will be immensely helpful as you start exploring different lettering styles. There are a ton of awesome books out there to give you a solid overview of the fundamentals of typography and lettering. I’ll create a more exhaustive list later on, but The Complete Manual of Typography is a great standby, as is The Anatomy of Type.
I've also found it helpful to look at compare different fonts to more basic fonts like Times New Roman or Arial. What’s different? What’s similar? What kind of personality does the font have compared to Times or Arial? Why? Once you start to realize how different attributes lend certain personalities or tones, you’ll be able to combine them in interesting ways to create your own unique lettering styles.
As with any skill, you’ll never get the hang of hand lettering if you’re not consistently showing up. There’s also a difference between mindlessly doodling and deliberate practice. Deliberate practice will help you identify your weak areas and focus your improvement. Set out each day to improve on one thing. Are the curves of your rounded cursive letters not looking so hot? Practice some u’s, o’s, s’s, and n’s! Having a hard time maintaining consistent weight in all of your block letters? Get on it (and maybe use some graph paper)!
If I could give myself some advice on this 3 years ago, it would be to focus on deliberate practice instead of what I thought would look great in an Instagram post. Deliberate practice may not always result in Instagram-worthy work, but it's essential to improvement.
You’re bound to get a little bored with practicing basic shapes over and over again, so find ways to spice things up as you go along. Play around in different mediums, like brush pens or watercolor. Draw one letter as many ways as you can. There are endless possibilities to add character and distinct style to letters. This is a great exercise in creativity and learning about the tone and personality of different lettering styles. You'll start to understand what attributes are necessary to maintain the integrity of a letter (we’re getting a little existential here, but what’s needed for an A to stay an A?).
I’ll be back next week with an overview of two hand lettering exercises that have become my go to for warming up or finding and perfecting new styles, so stay tuned!
When I first started hand lettering, it felt like there weren’t many resources for me to use to learn, and it took me a while to really get serious and learn about purposefully improving my work. What was out there was scattered around, without a centralized place for me to find what I was looking for. So, I’m starting this blog in an effort to be that centralized resource for you.
The goal is to create tutorials and resource posts I think will be helpful to you and wish I’d had when I was starting out, including links to resources from other fabulous artists that have helped me learn along the way.
So, I want to hear from you: If you’re a more experienced hand letterer, what’s one thing you’d wish you’d known in the beginning? If you’re just starting out, what’s something you’re having a hard time getting the hang of that you’d like a tutorial on?
When you’re building your business, it can be tough to know when you’re ready to hire contractors and employees. How do you know what to prioritize? How do you make the best use of your limited resources? If you’ve been in business for a few years, chances are your design work has been a cobbled together mixture of some DIY, some purchased graphics, and maybe if you’re a little ahead of the game, the occasional freelancer. But how do you know if you’re ready to take things to the next level? Here are a few questions to help you evaluate your business and whether you’re ready for this step.
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