Creative Direction and Design:
Chapel Hill Economic Development was searching for a brand identity that would capture the personality of the town - artsy, innovative, fresh. I developed a hand lettered approach to inject fun personality into all of their small business spotlights, and created a logo that nods to the strong presence of UNC without being overt.
The branding and campaign was recognized by Graphic Design USA for best in brand identity.
– Logo System with Secondary Marks
– Ad Campaign