Chapel Hill Economic Development

February 27, 2020


Creative Direction and Design:
Amber Share


Chapel Hill Economic Development was searching for a brand identity that would capture the personality of the town - artsy, innovative, fresh. I developed a hand lettered approach to inject fun personality into all of their small business spotlights, and created a logo that nods to the strong presence of UNC without being overt.

The branding and campaign was recognized by Graphic Design USA for best in brand identity.


Scope:
– Logo System with Secondary Marks
– Ad Campaign
– Website



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