Creative Direction and Design:
Amber Share
Chapel Hill Economic Development was searching for a brand identity that would capture the personality of the town - artsy, innovative, fresh. I developed a hand lettered approach to inject fun personality into all of their small business spotlights, and created a logo that nods to the strong presence of UNC without being overt.
The branding and campaign was recognized by Graphic Design USA for best in brand identity.
Scope:
– Logo System with Secondary Marks
– Ad Campaign
– Website
![image_blog](https://cdn.shopify.com/s/files/1/0352/3330/0616/t/4/assets/TownofChapelHill_Branding_png.jpg?v=1590510283)
![image_blog](https://cdn.shopify.com/s/files/1/0352/3330/0616/t/4/assets/banneradlettering2_jpg.jpg?v=1590510285)
![image_blog](https://cdn.shopify.com/s/files/1/0352/3330/0616/t/4/assets/banneradlettering3_jpg.jpg?v=1590510287)